Performance Dashboard
HVAC · Territory: Hamilton, Butler & Warren Counties, OH · Updated just now
Total Leads
147
↑ 23% MoM
Cost Per Lead
$38
↓ 31% MoM
ROAS
6.2x
↑ 18% MoM
Ad Spend
$5,586
↑ 8% MoM
CPL Trend — 30 Days
Cost per qualified lead · 7-day moving average overlay
Daily CPL
7-day avg
Leads by Channel
This period · 147 total
Google Search 44%
Google LSA 31%
Meta 18%
Display 7%
Channel Breakdown
Spend, leads, and performance by channel
| Channel | Spend | Leads | CPL | ROAS | vs. Prev |
|---|---|---|---|---|---|
| Google Search | $2,640 | 65 | $41 | 7.1x | ↑ 28% |
| Google LSA | $1,612 | 46 | $35 | 8.3x | ↑ 41% |
| Meta | $978 | 26 | $38 | 5.4x | ↓ 7% |
| Display | $356 | 10 | $36 | 4.1x | — 2% |
| TOTAL | $5,586 | 147 | $38 | 6.2x | — |
Territory Heat Hamilton · Butler · Warren Counties, OH · Locked exclusively
| County | Impressions | Leads | CPL | Status |
|---|---|---|---|---|
| Hamilton County | 84,210 | 79 | $36 | Hot |
| Butler County | 41,880 | 47 | $39 | Warm |
| Warren County | 18,340 | 21 | $44 | Soft |
Lead Inbox
Latest qualified leads · AI-scored
ML Decision Log
What the model changed and why
Jun 9 — Budget reallocation
Shifted $320 from Display to Google LSA after CPL rose 19% over 3 days on Display placements.
Lift: −24% CPL on LSA within 6 days
Jun 3 — Creative refresh
New "Summer AC Tune-Up" video variant deployed on Meta. Replaced underperforming static image set from May.
Lift: +34% CTR · −18% CPL on Meta
May 28 — Audience expansion
Added lookalike segment built from 38 closed-won jobs in Q1. Targeted Butler County homeowners 35–64.
Lift: +19 incremental leads at $37 CPL