ML Optimization
Campaigns self-optimize across bid, audience, creative, and placement in real time. CPL drops, ROAS climbs — automatically.
AI Content Generation
Every video, image, and ad refreshed every 14 days. Zero work from you. Creative fatigue eliminated.
Territory Exclusivity
Your counties are locked in your industry. No competitor on Advanta runs against you, ever.
Real-Time Dashboard
Every lead, every dollar, every result — live, always visible, fully attributed down to the keyword.
Multichannel Reach
Google, Meta, YouTube, TikTok, and programmatic display — orchestrated as a single optimized funnel.
48-Hour Launch
From signed contract to live, learning campaigns in under two days. No agency lag.
Deep dive
What's actually inside each system.
The ML Engine
Bid · Audience · Creative · Placement
- Trained on 1,200+ local-service campaigns across 14 verticals — your model starts pre-warmed, not from zero.
- Bid optimizer runs every 15 minutes across Google, Meta, YouTube, and TikTok auctions simultaneously.
- Audience model continuously prunes low-intent segments and expands lookalikes off your highest-LTV leads.
- Creative scoring evaluates every asset on CTR, hook-rate, and downstream lead quality — not just clicks.
- Cross-channel attribution prevents the platforms from each claiming the same lead — you only pay for incremental wins.
AI Creative System
Production · Refresh · Localization
- 40–80 launch assets generated in your brand voice: hero videos, short-form vertical, static, carousel, and copy.
- Auto-refresh fires every 14 days — no creative ever runs past its fatigue window.
- Local pack: city, neighborhood, and landmark variants generated per county so ads feel native to each market.
- Human creative director reviews every batch before launch. Nothing ships without taste-check.
Territory Exclusivity
Industry × Geography Lockout
- Lockout is enforced contractually AND technically — we cannot onboard a competitor in your locked counties.
- Lock granularity: county-level (US), postcode (UK/EU). Multi-market and statewide lockouts available on Dominate tier.
- Quarterly territory health report shows market share, competitor spend, and lockout value vs. current CPL.
Attribution & Tracking
Every Lead, End to End
- First-party server-side tracking — no reliance on browser cookies that iOS/ITP block.
- Call tracking with dynamic number insertion, full transcript, and AI-scored lead quality.
- CRM round-trip: closed-won status flows back into the model, so it learns to optimize for revenue, not just leads.
- Lifetime ROAS calculated continuously — not reconciled at month-end.
The stack
Six layers, one platform.
Data layer
Server-side events, CRM sync, call transcripts, offline conversions
ML layer
Bid, audience, creative, and placement optimizers running every 15 min
Creative layer
Generation, scoring, refresh, localization
Channel layer
Google, Meta, YouTube, TikTok, programmatic display
Reporting layer
Real-time dashboard, push alerts, weekly executive digest
Governance layer
Brand safety, compliance, territory lockout enforcement